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Case studies
Selected product and organizational design work.
B2B SaaS Product
I joined zendit before it had a brand. It started with a logo and website. Then I ended up designing the client console, admin tools, and nearly everything in between.
Consumer fintech · Money transfer
I spent 18 months leading a five-person design team, redesigning the BOSS Money app and website, and building the system behind both. Conversion went up, and the product stayed clean.
IPTV · TV, mobile, boxes, and web
I worked with two UI/UX designers to build NoraGO from scratch: one IPTV product system for TVs, set-top boxes, Android boxes, phones, and the web.
B2B physical and virtual gift cards
End-to-end experience design for a digital rewards product—onboarding, redemption paths, and trust at the moments money and choice meet.
TV interface · ten-foot UX
Large-screen IPTV UI—focused navigation, readable typography at distance, and layouts tuned for remote and D-pad interaction.